A fascinating look at hypertext in illuminated manuscripts.
Craig compares and contrasts books to “attention monsters”:
That is, any app / service / publication whose business is predicated on keeping a consumer engaged and re-engaged for the benefit of the organization (often to the detriment of the mental and physical health of the user), dozens if not hundreds or thousands of times a day.
Craig writes about reading and publishing, from the memex and the dynabook to the Kindle, the iPhone, and the iPad, all the way back around to plain ol’ email and good old-fashioned physical books.
We were looking for the Future Book in the wrong place. It’s not the form, necessarily, that needed to evolve—I think we can agree that, in an age of infinite distraction, one of the strongest assets of a “book” as a book is its singular, sustained, distraction-free, blissfully immutable voice. Instead, technology changed everything that enables a book, fomenting a quiet revolution. Funding, printing, fulfillment, community-building—everything leading up to and supporting a book has shifted meaningfully, even if the containers haven’t. Perhaps the form and interactivity of what we consider a “standard book” will change in the future, as screens become as cheap and durable as paper. But the books made today, held in our hands, digital or print, are Future Books, unfuturistic and inert may they seem.
Craig has written down his dConstruct talk, the one that completely polarised opinion. Personally, I loved it.