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This is a handy tool if you’re messing around with Twitter cards and other metacrap.
It’s kind of surreal to see a profile in the New York Times of my sister-in-law. Then again, she is Ireland’s data protection commissioner, and what with Facebook, Twitter, and Google all being based in Ireland, and with GDPR looming, her work is more important than ever.
By the way, this article has 26 tracking scripts. I don’t recall providing consent for any of them.
This is a handy tool if you’re messing around with Twitter cards and other metacrap.
The coming GDPR storm:
Ireland’s Data Protection Commissioner, Helen Dixon, is expected to circulate her decisions on some cases by July or August, with final rulings made by the end of the year.
(That’s my sister-in-law, that is.)
What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising? And what happens when the EU comes down on them too? It’s game-on after 25 May, when the EU can start fining violators of the General Data Protection Regulation (GDPR). Key fact: the GDPR protects the data blood of EU citizens wherever they risk having it sucked in the digital world.
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
Are we headed toward an Orwellian future where a handful of corporations monitor and control our lives? Or are we on the verge of creating a better version of society online, one where the free flow of ideas and information helps cure disease, expose corruption, reverse injustices?
It’s hard to believe that anyone—even Zuckerberg—wants the 1984 version. He didn’t found Facebook to manipulate elections; Jack Dorsey and the other Twitter founders didn’t intend to give Donald Trump a digital bullhorn. And this is what makes Berners-Lee believe that this battle over our digital future can be won. As public outrage grows over the centralization of the Web, and as enlarging numbers of coders join the effort to decentralize it, he has visions of the rest of us rising up and joining him.
API shall not kill API.