AMPstinction

I’ve come to believe that the goal of any good framework should be to make itself unnecessary.

Brian said it explicitly of his PhoneGap project:

The ultimate purpose of PhoneGap is to cease to exist.

That makes total sense, especially if your code is a polyfill—those solutions are temporary by design. Autoprefixer is another good example of a piece of code that becomes less and less necessary over time.

But I think it’s equally true of any successful framework or library. If the framework becomes popular enough, it will inevitably end up influencing the standards process, thereby becoming dispensible.

jQuery is the classic example of this. There’s very little reason to use jQuery these days because you can accomplish so much with browser-native JavaScript. But the reason why you can accomplish so much without jQuery is because of jQuery. I don’t think we would have querySelector without jQuery. The library proved the need for the feature. The same is true for a whole load of DOM scripting features.

The same process is almost certain to occur with React—it’s a good bet there will be a standardised equivalent to the virtual DOM at some point.

When Google first unveiled AMP, its intentions weren’t clear to me. I hoped that it existed purely to make itself redundant:

As well as publishers creating AMP versions of their pages in order to appease Google, perhaps they will start to ask “Why can’t our regular pages be this fast?” By showing that there is life beyond big bloated invasive web pages, perhaps the AMP project will work as a demo of what the whole web could be.

Alas, as time has passed, that hope shows no signs of being fulfilled. If anything, I’ve noticed publishers using the existence of their AMP pages as a justification for just letting their “regular” pages put on weight.

Worse yet, the messaging from Google around AMP has shifted. Instead of pitching it as a format for creating parallel versions of your web pages, they’re now also extolling the virtues of having your AMP pages be the only version you publish:

In fact, AMP’s evolution has made it a viable solution to build entire websites.

On an episode of the Dev Mode podcast a while back, AMP was a hotly-debated topic. But even those defending AMP were doing so on the understanding that it was more a proof-of-concept than a long-term solution (and also that AMP is just for news stories—something else that Google are keen to change).

But now it’s clear that the Google AMP Project is being marketed more like a framework for the future: a collection of web components that prioritise performance …which is kind of odd, because that’s also what Google’s Polymer project is. The difference being that pages made with Polymer don’t get preferential treatment in Google’s search results. I can’t help but wonder how the Polymer team feels about AMP’s gradual pivot onto their territory.

If the AMP project existed in order to create a web where AMP was no longer needed, I think I could get behind it. But the more it’s positioned as the only viable solution to solving performance, the more uncomfortable I am with it.

Which, by the way, brings me to one of the most pernicious ideas around Google AMP—positioning anyone opposed to it as not caring about web performance. Nothing could be further from the truth. It’s precisely because performance on the web is so important that it deserves a long-term solution, co-created by all of us: not some commandents delivered to us from on-high by one organisation, enforced by preferential treatment by that organisation’s monopoly in search.

It’s the classic logical fallacy:

1. Performance! Something must be done!
2. AMP is something.
3. Now something has been done.

By marketing itself as the only viable solution to the web performance problem, I think the AMP project is doing itself a great disservice. If it positioned itself as an example to be emulated, I would welcome it.

I wish that AMP were being marketed more like a temporary polyfill. And as with any polyfill, I look forward to the day when AMP is no longer necesssary.

I want AMP to become extinct. I genuinely think that the Google AMP team should share that wish.

What happened when we disabled Google AMP at Tribune Publishing?

Shockingly little. So you should try it, too.

Why Safari does not need any protection from Chromium – Niels Leenheer

Safari is very opinionated about which features they will support and which they won’t. And that is fine for their browser. But I don’t want the Safari team to choose for all browsers on the iOS platform.

A terrific piece from Niels pushing back on the ridiculous assertion that Apple’s ban on rival rendering engines in iOS is somehow a noble battle against a monopoly (rather than the abuse of monopoly power it actually is). If there were any truth to the idea that Apple’s browser ban is the only thing stopping everyone from switching to Chrome, then nobody would be using Safari on MacOS where users are free to choose whichever rendering engine they want.

The Safari team is capable enough not to let their browser become irrelevant. And Apple has enough money to support the Safari team to take on other browsers. It does not need some artificial App Store rule to protect it from the competition.

WebKit-only proponents are worried about losing control and Google becoming too powerful. And they feel preventing Google from controlling the web is more important than giving more power to users. They believe they are protecting users against themselves. But that is misguided.

Users need to be in control because if you take power away from users, you are creating the future you want to prevent, where one company sets the rules for everybody else. It is just somebody else who is pulling the strings.

The UI fund

This is an excellent initiate spearheaded by Nicole and Sarah at Google! They want to fund research into important web UI work: accessibility, form controls, layout, and so on. If that sounds like something you’ve always wanted to do, but lacked the means, fill in the form.

Performance-testing the Google I/O site - JakeArchibald.com

Modern web development:

Imagine you went to a restaurant, took a seat, and 20 minutes later you still haven’t been given a menu. You ask where it is, and you’re told “oh, we’re currently cooking you everything you might possibly ask for. Then we’ll give you the menu, you’ll pick something, and we’ll be able to give you it instantly, because it’ll all be ready”.

Single page apps, ladies and gentlemen.

RFC 8752 - Report from the IAB Workshop on Exploring Synergy between Content Aggregation and the Publisher Ecosystem (ESCAPE)

During the workshop, several online publishers indicated that if it weren’t for the privileged position in the Google Search carousel given to AMP content, they would not publish in that format.