ANUR CLOUD TECHNOLOGIES

Nothing comes to an end, it only transforms

A Digital Communication Platform for BFSI

June 2021

[Link] aswinkumars@[Link] +91 9940689373

Our Purpose
A Digital Communication Tech start-up operating primarily in
enhancing customer experience. Empowering BFSI organizations with
AI/ML based Dynamic Content Delivery capabilities by gamifying the
customer journey.

We are one stop solution for Customer Onboarding, Verification, Authentication and Support in
multiple Languages.

A highly trained biometric module and 2D Animation module

makes the Onboarding process secure and seamless.
Problem - Pain Point

Traditional means of communication like Call centres and email cannot

reach potential and existing customers due to built-in spam filters on
most devices and hence deemed ineffective.

Rampant Mis-Selling, KYC Fraud and Money Laundering.

Language barriers, Network issues and Delivery platform issues.

Due to pandemic and social-distancing, meeting the customer has

became a problem.

Long Onboarding Times, high customer drop-out & poor Customer

Engagement.

Time, money and effort spent in manually onboarding & verifying.

Core Customer

Banks Insurance

Stock Broking
NBFC’s and Lending
platforms
Proposed Benefits

Automate your Business & Onboard Customers in their

Preferred time | Preferred place | Preferred language

SAVE MONEY SAVE TIME PAPERLESS DIGITAL MAKE MONEY

By automating customer Faster TAT Eco-friendly Zero Touch. Easy data management Exponentially increase
On-boarding process Plug & Play solutionn We can reduce atleast Easy Future access unlike your sales
10 A4 sheets per physical documents
Onboarding
Business Values Delivered

Increased reach
of Business

4% 36% 75% 60% 13%

Increase in STP &
reduction of TAT

Savings in customer Cost Reduction Mis-selling Manual Reduction

drop-out Complaints verification, in Time
addressed manpower savings Reduction of Risk

➢ Digital communication is the need of the hour and the future of communications. With the Brand building
increase in digital adoption and restrictions on customer meeting due to Covid - 19.

* Own Source
Products & Clients

Products Clients

Company
PIVC / Digital Video KYC

Purpose
Digital Welcome Call & Others

Digital MER/Underwriting

Certificate of Existence

Digital Business Card/Brochure

Revenue Model

One Time Cost

Monthly/Usage Cost

Average - Rs. 20,00,000 to Rs. 30,00,000

Average - Rs. 30 to Rs. 50 per link
per implementation

Enhancement Cost Upsell/Cross Sell

Dependent on the change request Dependent on the process

Market Validation (INDIA)

Banks Insurance NBFC’s Stock broking and

Lending platforms

Customers : Customers : Customers : Customers :

50 Cr 50 Cr 30 Cr 20 Cr

Revenue : Revenue : Revenue : Revenue :

Rs. 50 Rs. 50 Rs. 30 Rs. 20
Value : Value : Value : Value :
Rs. 2500 Cr Rs. 2500 Cr Rs. 900 Cr Rs. 400 Cr

Market size - Rs. 6300 Cr

* Source IRDAI/IBEC
Market Share (INDIA)

₹ 630 Cr ₹ 945 Cr ₹ 1260 Cr

Conservative Plan Realistic Plan Optimistic Plan

Target - 10% Target - 15% Target - 20%

UVP

Voice enabled Multilingual

Real-Time Rendering of Visuals platform with the ability to
using Gaming Technology Change Language
dynamically

Platform Agnostic
(Mobile/PC/Tablet/Web)
UVP Pioneers
in PIVC

Bandwidth Requirements are No Pre-installed

much lower than Video App required
Competitive Analysis
ACTL’s Competitioandscape

Features
Multilingual Yes No Yes No No No

Browser Delivery Yes No No No No No

Face Authentication Yes Yes No No Yes No

Facial Analysis WIP No No No No No

( BMI, Sleep, Smoker,
etc)

Voice Analysis WIP No No No No No

Audio – Visual Yes No Yes Yes No Yes

Engagement

OCR Yes No No No Yes No

Document Yes Yes No No No No

Authentication
Sales Pipeline

Products Clients
Digital/Video KYC

Company
Company
Pre-Issuance Verification Call

Purpose
Purpose
Digital Welcome Call (5 Countries) (8 Countries)

Digital MER/Underwriting

Digital Business Card

Market Drivers

The concept of verification and authentication is being mandated by regulatory bodies like RBI & IRDAI.

While there is a big scramble for Video KYC in banks, particularly in large banks, the market is still wide open for a smaller entities
including smaller private banks. ANUR plans to concentrate more on these kind of clients viz; medium and smaller entities in the
public and private sector.

In the Pre-issuance Verification call (PIVC) segment, ANUR enjoys a higher share than any other comparable product. So in this
area ANUR will concentrate and reach out to other insurance companies, based on the experience with SBI Life insurance and
other insurance companies.

Digital calls helps in addressing two issues, the Compliance aspect and the Convenience aspect for the BFSI Sector and it is
preferred over Call Centre call going forward since it is not a structured activity and it can be suited to customer timings and
requirements. Further it prevents fraud.
Overseas Plans
ANUR had a very important break through in Indonesia and Philippines.
Two of the best known insurance companies viz; Allianz Insurance and
Manu Life are customers of Anur.

Company plans to establish a local presence in Insurance industry in

Singapore and Dubai.

The markets outside India has been growing on an average of 3.9% to 4.8%
over the last few years and is expected to maintain an average growth rate
of 3%.

ANUR plans to tap into a huge market through association with industry
leaders like Tech Mahindra for reaching out in Middle East and Africa.
Valuation

Free Cash Flow to Firm FY21 FY22 FY23 FY24 FY25 Perpetuity
INR in Lakhs
PAT 7.1 33.2 123.7 504.7 1,454.5 1,454.5 Assumptions
Add: Depreciation 6.3 122.4 153.0 135.9 115.3 115.3
Cost of Equity 12%
Less: Capex - (580.0) (84.0) - - -
Start Up Premium 3%
Less: Change in working capital (513.1) (32.1) (38.5) (73.8) (149.1) (149.1)
FCFF (499.6) (456.5) 154.2 566.8 1,420.7 1,420.7 Cost of capital 15%

Growth Rate 2%
Period 1 2 3 4 5 6
Period factor 1 2 3 4 5 6
Discount factor 0.87 0.76 0.66 0.57 0.50 0.50
Present value of cash flows (434) (345) 101 324 706 706
Enterprise Valuation Factor/Discount Rate Valuation
Discounted cash flows 352
Terminal Value 7,205 Discounted cash flow 15% 7,557

Enterprise value 7,557 EBIDTA Multiple 3.0 6,859

PAT Multiple 5.0 7,273
IRR 30%
Revenue Multiple 2.0 8,356

Valuation Metrics Factor Value in Valuation

Base year

EBIDTA Multiple 3.0 2,286 6,859

PAT Multiple 5.0 1,455 7,273
Revenue Multiple 2.0 4,178 8,356
Final Projection

FY19 FY20 FY21 FY22 FY23 FY24 FY25

( In INR Lakhs ) Earnings before Tax, 19.0 19.5 20.7 172.0 337.6 889.2
Depreciation & 2,286.2
(Aud) (Aud) (Prov.) (Proj) (Proj) (Proj) (Proj)
Amortization (EBITDA)
Revenue from Operations Profit Margin 53% 36% 20% 29% 30% 42% 55%
(EBITDA/Revenue)
ADC- Insurance 35.7 54.3 102.1 107.3 228.9 325.1 439.2

ADC- Banks 305.3 454.3 773.5 1,038.6 10.1 9.3 6.3 122.4 153.0 135.9 115.3
Depreciation
Export of Services 175.8 421.9 949.2 2,610.4 2.2 2.0 2.6 - - -
Finance Charges
AR/VR 3.5 15.0 85.0 90.0
6.7 8.2 11.8 49.6 184.6 753.3 2,170.9

Total Revenue from Profit Before Tax

35.7 54.3 102.1 591.8 1,120.1
Operations 2,132.8 4,178.2
Tax 3.3 1.2 4.7 16.4 60.9 248.6 716.4
Growth 88% 52% 88% 480% 89% 90% 96%

Expenses Profit After Tax 3.4 7.0 7.1 33.2 123.7 504.7 1,454.5
Software Licenses 10.7 22.9 32.5 43.9 9.41% 12.95% 6.99% 5.61% 11.04% 23.66% 34.81%
Salary - Software
Developers 35.0 70.0 140.0 143.5

Salary - R&D 20.0 30.0 40.0 50.0

Salary - Marketing & Sales 84.0 140.0 210.0 217.0

Salary - Customer Support

Ask
Hardware - - -

Operating Expenses - - - 149.7 262.9 422.5 454.4

Administration salaries 105.0 136.2 146.9 191.0 200.5 350.9 701.9

Salary - Finance &
Accounting 6.0 12.0 15.0 18.0
2 Million USD/15 Cr INR
Salary - HR & Admin 10.0 40.0 50.0 55.0

Certification Charges - - - -

Travelling & conveyance 52.5 54.1 10.8 64.9 74.6 74.6

Rental expenses 6.2 22.1 17.3 18.0 19.8 21.8 24.0

Electricity charges 2.0 5.4 3.5 20.1 38.1 72.6 142.2

Advertising Expenses 1.5 1.1 42.5 42.5 42.5 42.5

Administrative Expenses 34.5 36.1 12.4 71.6 101.7 193.6 379.4

Less Project Expenses

capitalised (185.0) (220.3) (98.7) (100.0)

16.7 34.8 81.4 270.1 519.6 821.1

Administrative Expenses 1,437.6
Our Team

VISHI VISHWANATH SRINIVASAN VARADARAJAN JEROME DEVASSY ASWIN KUMAR SAMA

CO-FOUNDER CO-FOUNDER & CHIEF TECHNICAL OFFICER DIRECTOR, CUSTOMER SUCCESS CHIEF MARKETING OFFICER

• Over 30 years in the Information Technology •

• More than 20 years of leadership propelling Have total of 31 years of experience with 21 • Resourceful Leader Offering history of
Sector.
world-class high-technology product and project years across the Life Insurance & Banking Coodinaring and Monitoring Operations
• Principal Founder of IntellisyS Technology LLC,
development. Industry. across various industries and entrepreneur
Ex-TCS.
• Founder of RedOctane (An Activision Company) • Former senior VP in Bharathi Axa. experience.
• Achievements Include
and Pixel Druids Studios. • Also served 10 years in the Armed Forces • Effective Leader and problem solver
• Pioneering processes to improve efficiency
• Architecting, Managing and ideating platforms which has instilled in him deep rooted dedicated to streamlining operations to
and remove dependency on individuals in
and solutions for Education, BFSI, Healthcare, discipline and commitment which is the decrease costs and promote organizational
large projects. This bagged him an award from
Manufacturing, Gaming, Animation and IT bedrock of my success. efficiency.
the British Computer Society.
Verticals. • His strength is to set up scalable, Robust • Highly committed with the insightful
• Automating over 95% of migration tasks in re-
• Achievements include operations with focus on automation. mentality to maintain quality of services
engineering and conversion projects.
• Creating and Development of Award Winning • Two decades of experience in the BFSI and products.
• Building Cutting-edge applications from
Multi Billion Dollar Game – Guitar Hero Sector across Banking & Insurance. • Also served for 4 years in the Merchant
scratch for Pharma, Real Estate, Fintech and
• FICCI Award Winner • In the role of Sales and Marketing, he drives navy.
Hospitality Industries.
• Development of Childcarers Platform for sales for multiple Insurtech Organisations by
Australia. leveraging the strong relationship and
reputation built in the Industry.
Our Journey
Rs. 2.2 Cr
Total revenue as of
March 2021
Headquartered in Chennai with sales office in
Mumbai

40 percent
Young, vibrant team – 25 Employees Operating margin
across three cities

20
ISO 9001 : 2015 / ISO 27001 : 2013
Certified
No. of Clients

300 percent Account growth

% over previous year
Product/Technology
The Platform is highly modularand is deviceand OS Agnostic. It delivers aneffective
web solution that works on low bandwidth (3Gandabove),Secure,is customizablehi
and
ghlyinteractive.

Anur The Platform canbehostedonCloud or On-premiseand has passed numerous

Communicatio
SecurityAudits. Various CuttingEdge technologies Like ComputerVision, NLP, Biometric Analysis, OCR, Co-Browsing and AR are developed in house
and easily integratedwiththe platform.
n Platform
Anoor’s Communication Platform is built on opensource technologies
and powered by a JS gaming Engine, PHP and WebRTC.

Security and easy Integration with clients Apps and Core System makes
Anoor’s Communication Platform an attractive offering to the clients.
Questions ?

[Link] aswinkumars@[Link] +91 9940689373