BRAND
GUIDELINES
2022
VERSION 1.0
BRAND GUIDELINES 2022 02
The design guidelines contained in this
document illustrate the overall look and feel of
the Alex Villas identity.
The Alex Villas identity is divided in corporate
and sub-brands (Alex Villas Management, Alex
Villas Construction, Alex Villas Agency, Alex Villas
Renovation).
Within these guidelines, we have defined a set of
rules for the appearance and personality of the
identity, straight up.
If after reading the brand guidelines you still
haven’t found the answer to your query,
please contact us in the following way.
Email the Brand Designer at:
hello@[Link]
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 04
OUR BRAND ELEMENTS 01 02
The Alex Villas brand identity consists of
multiple design elements, specified
throughout this document. This palette of
elements has been created to capture and
express the unique qualities of Alex Villas.
Examples of each brand element are
illustrated in this page. Please always use 03 04
the supplied digital master artwork and do
not try to recreate any of these elements.
05
01 Logotype
MARSDEN SLIM
02 Monogram
03 Corporate and Services Color Palette
04 Services Graphic Elements
05 Headlines Typography
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 05
OUR BRANDS FAMILY
Our family of brands sells multiple
products under the name of Alex Villas.
These products are related to each other
in some way.
The main goal of these guidelines is to
coordinate all of Alex Villas products
seamlessly and cohesively. Customers
should recognize all the products sold
under the Alex Villas “umbrella” and know
which brand is marketing them.
If executed correctly, our identity can also
help boost brand loyalty and expand our
company’s target audience.
VERSION 1.0
BRAND GUIDELINES 2022 06
OUR CORPORATE LOGO 01
The followings are the Alex Villas
corporate logotype and monogram. It is
important to keep consistent presentation
of the logo. Do not alter approved artwork
in any way. Always apply the logo
thoughtfully, carefully, and appropriately.
The Logo should never be recreated or
modified. To ensure correct scales and
maintain consistency throughout the
system, use only the files supplied with
these guidelines.
02
01 Logotype
02 Monogram
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 07
OUR CORPORATE LOGOTYPE
01
The Alex Villas corporate logo consists of
one typographic element and a
monogram. It is a carefully crafted piece of
typography that should not be altered in
anyway.
This word-mark is the primary logotype
used across all Alex Villas corporate
collaterals.
02
01 Logotype in positive (on black)
02 Logotype in negative (on white)
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 08
OUR CORPORATE LOGOTYPE
On Color Background
It is important that the appearance of the
Alex Villas corporate logo remains
consistent.
The Alex Villas corporate logo, should be
placed on contrast with the color
background.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 09
OUR MONOGRAM
01
It is important that the appearance of the
Alex Villas corporate monogram remains
consistent.
The Alex Villas corporate monogram,
should be placed on contrast with the
color background.
02
01 Monogram in positive (on black)
02 Monogram in negative (on white)
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 10
OUR MONOGRAM
On Color Background
It is important that the appearance of the
Alex Villas monogram remains consistent.
The Alex Villas monogram, should be
placed on contrast with the color
background.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 11
OUR SERVICES LOGOTYPE
Alex Villas Construction
It is important that the appearance of the
Alex Villas Construction logo remains
consistent.
The Alex Villas Construction, should be
placed on contrast with the color
background.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 12
OUR SERVICES LOGOTYPE
Alex Villas Agency
It is important that the appearance of the
Alex Villas Agency logo remains
consistent.
The Alex Villas Agency, should be placed
on contrast with the color background.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 13
OUR SERVICES LOGOTYPE
Alex Villas Management
It is important that the appearance of the
Alex Villas Management logo remains
consistent.
The Alex Villas Management, should be
placed on contrast with the color
background.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 14
OUR SERVICES LOGOTYPE
Alex Villas Renovation
It is important that the appearance of the
Alex Villas Renovation logo remains
consistent.
The Alex Villas Renovation, should be
placed on contrast with the color
background.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 15
LOGO RULES 1/2 x 1/2 x
Clear Space
The clear space for the Alex Villas logotype
is defined by X. The height of X is equal to
the logotype. No other elements should x
encroach on the logo’s clear space.
Whenever possible, use the maximum
amount of clear space the placement in
layout will allow.
1/2 x 1/2 x
The clear space for the Alex Villas
monogram is defined by X. The height of X
is equal to the «A» letter inside the
monogram. No other elements should
encroach on the logo’s clear space.
Whenever possible, use the maximum
amount of clear space the placement in
layout will allow.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 16
LOGO RULES
Minimum Size
Logo minimum size is the minimum size
the Alex Villas logos can be reproduced.
The minimum reproduction size should be
no smaller than 50mm in width for the
master logo and 20mm in width for the
symbol.
50mm / 189px 20mm / 75.6px
50mm / 189px
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 17
WRONG USAGE
It is important that the appearance of the
Alex Villas corporate and services logo
remains consistent.
The Alex Villas corporate and services Do not stretch / squeeze the logo Do not distort the logo Do not change the brand color
logo, should be placed on contrast with the
color background.
Do not reposition the monogram Do not change the sizing Do not change the composition
Do not stretch / squeeze the logo Do not distort the logo Do not change the brand color
01 Monogram in positive (on black)
02 Monogram in negative (on white)
Do not reposition the monogram Do not change the sizing Do not change the composition
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 18
LOGO RULES
Placement
The Alex Villas corporate and services
logos must be placed only to the lower
corner left side and the top left side in the
indicated positions.
This keeps logotypes placement simple
and consistent, while allowing enough
flexibility to accommodate our layout
system.
The logotypes should never be right or
center aligned.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 19
LOGO RULES
Placement
The Alex Villas monogram must be placed
only to the top corner right side and the
center side in the indicated positions.
This keeps monogram placement simple
and consistent, while allowing enough
flexibility to accommodate our layout
system.
The monogram should never be left
aligned.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 20
HEADLINES COMPOSITION
It is important that the appearance and
structure of the Alex Villas headlines
remain consistent.
Please only follow the developed layout
and structure in this page to maintain the
consistency of the Alex Villas Corporate
and sub-brands communication.
Marsden Slim Black
Tracking: 25
Layout structure
MARSDEN SLIM BLACK
TRACKING 25
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 21
GRAPHIC ELEMENTS
Services
We define our services by using modernist
graphic elements. Our bespoke elements
can be used to create infinte patterns or
simple illustrations. This gives the format a
modern and unexpected approach.
STRUCTURE DYNAMISM A PLUS EXPERIENCE PROGRESS & GROWTH
The services graphic elements become a
container and an organizing devices that
can represent products, and the values of
the brand.
The service graphic elements also function
as part of the brand architecture, utilized
as organizing elements and as a connector
to brand activations and partnerships.
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 22
LAYOUT PLACEMENT
Corporate
This page illustrates the do’s of locking the
logo, type and images. 01
Please only follow the developed layout in
this page to maintain the consistency of WE
the Alex Villas Corporate brand. ARE
OPEN
Background: AV Ink Black We are happy to invite
you at our office in
Headline Tracking: 25 Berawa. Lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit, sed
Text in this page is just a placeholder. diam nonummy nibh
euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Image placeholder We are happy to invite
you at our office.
Layout structure
WE
ARE
OPEN
[Link] [Link] [Link]
01 A3
PHOTO + HEADLINE HEADLINE + BODY COPY HEADLINES ONLY
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 23
LAYOUT PLACEMENT 01
Services
This page illustrates the do’s of locking the
logo, type and images.
Please only follow the developed layout in
this page to maintain the consistency of ALEX VILLAS ALEX VILLAS
the Alex Villas services brands. MANAGEMENT CONSTRUCTION
Background: AV Concrete Grey
Headline Tracking: 25
Text in this page is just a placeholder.
[Link] [Link]
Image placeholder
Layout structure
ALEX VILLAS ALEX VILLAS
AGENCY RENOVATION
01 A3
[Link] [Link]
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 24
PLACEMENT EXAMPLES 01 03
INVEST
Corporate and Services AND BUILD
VILLAS
This page illustrates the do’s of locking the
corporate and services logo, and text. INDIVIDUAL WITH US
Please only follow the developed layout in SOLUTIONS ROI: 17-30%
AT EVERY
this page to maintain the consistency of
the Alex Villas brands.
Headline Tracking: 25
STAGE
Text in this page is just a placeholder.
04
VISION AND
IMPLEMENTATION
02
01 Instagram Story
02 Business Card
03 Billboard
04 Book Cover
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 25
TYPOGRAPHY
Corporate and Services
Alex Villas Corporate and all Alex Villas
Marsden Slim
sub-brands use two typefaces:
Marsden Slim and Clash Grotesk. MARSDEN SLIM BLACK Headline Tracking: 25
Our typographic standards bring a
ABCDEFGHIJKLMNOPQRSTUVYWXYZ
modernist clarity and a strong,
contemporary design aesthetic to all Alex
abcdefghijklmnopqrstuvywxyz
Villas communications. 1234567890!@#$%^&*()
The use of the correct typeface is an
important element in the visual aesthetic
for Alex Villas brands.
Clash Grotesk
Clash Grotesk Regular Body Copy
ABCDEFGHIJKLMNOPQRSTUVYWXYZ
abcdefghijklmnopqrstuvywxyz
1234567890!@#$%^&*()
Clash Grotesk Semibold Subhead
ABCDEFGHIJKLMNOPQRSTUVYWXYZ
abcdefghijklmnopqrstuvywxyz
1234567890!@#$%^&*()
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 26
COLOR PALETTE
Corporate and Services
The Alex Villas corporate colour palette
consists of two primary colours and two
secondary colours.
Primary Colours
Sunshine Yellow
Ink Black
Secondary Colours
Concrete Grey
Stone Grey
The Alex Villas sub-brands palette consists
of two primary colours and two secondary AV Ink Black AV Sunshine Yellow AV Construction AV Management
colours as showed in this page.
CMYK: 74 / 67 / 66 / 84 CMYK: 0 / 27 / 99 / 0 CMYK: 30 / 36 / 54 / 2 CMYK: 67 / 18 / 0 / 0
RGB: 15 / 15 / 15 RGB: 254 / 190 / 16 RGB: 181 / 156 / 124 RGB: 30 / 172 / 244
Hexcode: #0F0F0F Hexcode: #FEBE10 Hexcode: #B59C7C Hexcode: #1EACF4
Pantone: Black 6 C Pantone: 7548 C Pantone: 7562 C Pantone: 299 C
AV Concrete Grey AV Stone Grey AV Agency AV Renovation
CMYK: 7, 5, 5, O CMYK: 51 / 42 / 42 / 6 CMYK: 11 / 75 / 75 / 1 CMYK: 79 / 45 / 65 / 32
RGB: 234, 234, 234 RGB: 130 / 132 / 133 RGB: 216 / 97 / 74 RGB: 51 / 91 / 80
Hexcode: #EAEAEA Hexcode: #828485 Hexcode: #D8614A Hexcode: #335B50
Pantone: 5315 C Pantone: Cool Gray 9 C Pantone: 7417 C Pantone: 3425 C
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 27
PHOTO STYLE
Corporate and Services
When speaking about Alex Villas as brand
we use realist and high quality shots.
When showing the team, photos must be
in black and white.
Note: the images in this page are just for
example, and are for placement only. PRODUCTS PHOTOGRAPHY
TEAM PHOTOGRAPHY
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 28
DIGITAL
SUB-BRANDS PHOTO ONLY PHOTO + TEXT
Instagram Profile
Our presence on social media must be an
extension of our brand. This can only be
achieved if the design and photographic
elements remain consistent in terms of
their style, quality and tone of voice. YOUR
PLUS
EXPERIENCE
The photography style and design
templates for Alex Villas have been
developed to give us a unique visual look
HOW
and feel. TO INVEST IN BALI?
This style helps differentiates Alex Villas RE-THINK BUILD
from competitors and it should always be RE-BUILD YOUR
& RE-SELL OWN VILLA
taken into account.
FOLLOW
THE
RIGHT
DIRECTION
REAL ESTATE
MARKET IN INDONESIA
TEXT ONLY
© ALEX VILLAS 2022 VERSION 1.0
BRAND GUIDELINES 2022 29
DIGITAL
Website
A successful brand identity needs to be
distinctive and memorable, and this can
only be achieved if the design and ABOUT US OUR PROJECTS SERVICES CONTACT EN ↓
photographic elements remain consistent
in terms of their style and quality.
The photography style and design
templates for Alex Villas have been
developed to give us a unique visual look
and feel.
Do you have any question about real estate
and investment in Bali? We are always happy
to help you.
GET THE CATALOG →
↓ HELP
© ALEX VILLAS 2022 VERSION 1.0
© ALEX VILLAS 2022
All Rights Reserved.
