PERSUASION
MANIPULATION
MANIPULATIVE
INFORMATION AND MEDIA
this refers to the materials,
programs, applications, and the
like that we can use to formulate
new information.
MEDIA MANIPULATION
• It shapes everything you
read, hear and watch online.
• Exploits the difference
between perception and
reality
Some of these firms are:
Marketing firm or
Ad Agency.
They generate sales of goods and services
and directly contribute to the company's
profitability.
Public Relations (PR) firm
They intend to change the public’s
action by influencing their opinions
FORMAT AND TYPES
1 Consumer confusion
is the state of mind of the consumers during
purchasing products that leads them to having lack
of confidence towards their purchasing decision.
2 Crowd manipulation
is the intentional use of principles and
techniques of crowd psychology.
3 Propaganda
It is the information or idea that an advertising firm
can release using different forms of media which
can help the image of their client and adversely
affect the image of its opponent.
4 Gatekeeping
Gatekeeping is the type of manipulation where
information is being filtered for dissemination
(whether for publication, broadcasting, the
Internet, or some other mode of
communication).
5 Celebrity endorsements
This is the use of celebrities as endorsers
of a certain product or services who will
attest to its effectiveness and good
quality.
6 Hoax
This is use of manipulative
information which intends to deceive
or defraud the public.
5 Psychological manipulation
This is used by advertising agencies which aim to influence and
affect the public’s belief, emotions, motives and/or reasoning
towards a certain product, service, or situation.
6 Fear mongering or scaremongering
This is used by advertising agencies which aim
to influence and affect the public’s belief,
emotions, motives and/or reasoning towards a
certain product, service, or situation.
frequency
the world
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Advantages of Manipulative
Information
• It can boost the image of a person,
product, or services.
• It can filter the information that
would be disseminated to the public.
• It can provide a sense of control and
order when it comes to the kind and
amount of information to be
publicized.
Limitations of Manipulative
Information
• It can be biased and/or subjective
to protect the image of a person,
product, or services.
• It can mislead the facts and
conceal sensitive issues.
• It can hide the truth that the public
has the rights to know.
You can identify whether a manipulative
data is good or bad based on:
Motive or purpose.
It is important to identify the cause or
the purpose why a particular group
employed it.
Degree of influence or
impact
It is the extent on how the manipulation of
information can produce effects on the
actions, behavior and/or opinions of the
public.
THANK
YOU
