Project Report

On
Microsoft Scorecard

Submitted in partial fulfilment of the requirements

for the reward of the degree of
Master of Business Administration (MBA)
2021-2023
SUBMITTED TO: SUBMITTED BY:
Prof. Manoj K. Sharma Mukul Gupta (2K21/BMBA/15)
Mayank Sinha (2K21/BMBA/14)

UNIVERSITY SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP

DELHI TECHNOLOGICAL UNIVERSITY
Bawana Rd, Delhi Technological University, Shahbad Daulatpur Village,
Rohini, New Delhi, Delhi 110042

1
About the Microsoft

• Microsoft is a global technology firm with headquarters in Redmond,

Washington.
• Paul Allen and Bill Gates launched the business in 1975.
• The Microsoft Windows operating system and Microsoft Office
productivity software are among the company's best-known software
offerings.
• Microsoft has made inroads into a number of new industries, including
technology, cloud-based computing, gaming, and more.
• Some of its well-known products include the Xbox gaming console, the
Surface line of laptops and tablets, and the Azure cloud computing
platform.
• Microsoft is one of the largest and most valuable companies in the world,
with a market capitalization of over $2 trillion as of 2021.
• The company employs over 180,000 people worldwide and has a strong
presence in many countries around the globe.
• Microsoft Philanthropies is the company's philanthropic arm that focuses
on initiatives related to education, healthcare, accessibility, and
environmental sustainability.

2
Idea of Microsoft
Microsoft tracks and measures its performance in several business sectors using
a scorecard technique. The scorecard is a tool used by the entire organisation to
monitor and manage key performance indicators (KPIs), and it aids Microsoft in
coordinating its goals and objectives with its overarching strategy. The
following are some salient features about Microsoft's scoring concept:
• Strategic alignment: Microsoft's operations and resources are to be in line
with its long-term aims and objectives through the use of the scorecard.
The KPIs are selected based on their applicability to the business plan,
and they are monitored to make sure the organisation is moving closer to
its strategic objectives.
• Balanced approach: The scorecard adopts a balanced approach to
performance measurement, taking into account the viewpoints of the
company's finances, customers, internal business operations, and learning
and growth. This makes it possible to make sure that Microsoft manages
and measures its performance in a thorough and integrated manner.
• Data-driven decision-making: With KPIs that are measurable, detailed,
and actionable, the scorecard is based on data-driven decision-making.
Microsoft gathers and analyses data using various technologies, including
data analytics, and uses the results to guide decision-making at all
organisational levels.
In general, Microsoft's scorecard strategy is an important tool for tracking and
managing performance throughout the company. Microsoft is able to guarantee
that it is generating value for its stakeholders and fulfilling its mission to enable
people and organisations all over the world to achieve more by aligning KPIs
with the company's strategic goals, adopting a balanced approach to
performance measurement, and using data-driven decision-making.

3
Execution of Microsoft Business Operation
With a focus on ensuring that KPIs are in line with the business's strategic goals
and that data is gathered, analysed, and acted upon in a timely and efficient
manner, Microsoft employs a rigorous approach to the execution of its
scorecard. Here are some essential details regarding Microsoft's scoring
implementation:
• Setting up KPIs: Microsoft chooses KPIs that are in line with its
overarching strategy and objectives. These KPIs are specific, measurable,
and actionable and were chosen based on their applicability to the
company's objective.
• Data gathering: Microsoft uses a range of techniques to gather
information on the KPIs that have been determined, including surveys,
customer feedback, financial reports, and operational data. To make sure
that performance is monitored throughout time, data is regularly
collected.
• Data analytics and other tools are used by Microsoft to analyse the data
gathered for the KPIs. The study aids the business in spotting trends and
patterns as well as pinpointing areas where performance is below par.
• Microsoft acts after analysing the data and putting a strong emphasis on
continual development. The business decides where performance can be
improved and then acts to put those changes into practise.
• Results communication: Microsoft regularly updates its stakeholders,
customers, and workers on the scorecard's findings. This promotes
accountability and openness while ensuring that everyone in the
organisation is focused on the same goals and objectives.

4
Networking of Microsoft
Microsoft supports its networking skills and makes sure the business is
connected to its stakeholders by using a scorecard method. The following are
some significant ways that Microsoft improves its networking capabilities by
using its scorecard:
• Choosing stakeholders: Microsoft identifies important constituencies,
including as clients, partners, vendors, workers, and communities, and
makes sure that their demands are taken into account in the scorecard.
The business uses stakeholder feedback to adjust its KPIs and confirm
that it is living up to their expectations.
• KPIs are in line with stakeholder needs, particularly those related to
product quality, customer satisfaction, and social responsibility,
according to Microsoft. By doing this, the business can make sure that
stakeholder needs are being met and that solid relationships are being
formed.
• Results communication: Microsoft regularly updates its stakeholders on
the scorecard's findings via a variety of media. This covers documents
like reports, talks, gatherings, and websites. Microsoft is able to increase
stakeholder confidence and credibility by sharing the scorecard results.
• Collaboration: Microsoft utilises its scorecard as a tool for working with
its stakeholders in cooperation. The business closely consults with clients,
associates, and suppliers to see where performance may be enhanced, and
it engages with local groups to tackle social and environmental issues.
• Microsoft uses its scorecard to encourage ongoing development of its
networking capabilities. The business determines how it can strengthen
its ties with its stakeholders, takes steps to make the necessary
adjustments, and monitors their effects over time.

5
Value Creation by Microsoft
A significant factor in the company's value development is Microsoft's
scorecard strategy. Several important aspects of how Microsoft creates value
through their scorecard are listed below:
• Microsoft's scorecard is made to match KPIs with the organization's
strategic goals and objectives. Microsoft is able to drive value creation
across the organisation by concentrating on the indicators that are most
important to the company's performance.
• Data-driven decision making is the cornerstone on which Microsoft's
scorecard is constructed. The business gathers and analyses data on
important metrics, enabling it to make defensible choices about how to
deploy resources and boost performance.
• Continuous improvement is the main goal of Microsoft's scorecard
strategy. The organisation is able to pinpoint areas where performance
can be improved and take action to address those areas by routinely
collecting and analysing data.
• Accountability and openness are encouraged throughout the organisation
via Microsoft's scorecard strategy. The business is able to foster a culture
of continuous improvement and promote value creation by sharing
outcomes and holding people responsible for their performance.
• Microsoft's scorecard strategy also places a strong emphasis on
stakeholder engagement, which includes interactions with clients,
partners, staff members, and communities. Microsoft is able to forge
strong bonds with its stakeholders and generate value for all parties by
matching KPIs with stakeholder demands and disclosing results.