Scribd
Upload
51 views1 page

Advertising and Marketing Functions

The document summarizes the roles and responsibilities of advertising and marketing professionals and departments. Advertising professionals plan, direct, and coordinate advertising activities to design campaigns and strategies that increase sales and brand visibility. Marketing professionals position products, analyze pricing, research markets, and carry out marketing plans according to demand. The advertising department develops innovative advertising campaigns and tactics to promote brands. The marketing department develops sales strategies to position the company profitably in the market and increase loyalty.

Uploaded by

mari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
51 views1 page

Advertising and Marketing Functions

The document summarizes the roles and responsibilities of advertising and marketing professionals and departments. Advertising professionals plan, direct, and coordinate advertising activities to design campaigns and strategies that increase sales and brand visibility. Marketing professionals position products, analyze pricing, research markets, and carry out marketing plans according to demand. The advertising department develops innovative advertising campaigns and tactics to promote brands. The marketing department develops sales strategies to position the company profitably in the market and increase loyalty.

Uploaded by

mari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Advertising Professional Marketing Professional

Plan, direct and coordinate the advertising and public Position products and services, analyze and establish
relations activities of the company or organization. pricing policies for them, investigate market segments,
Design and planning of advertising campaigns. Design establish distribution channels and carry out
the advertising strategy. Study the effectiveness of Marketing plans according to demand conditions.
advertising.

Advertising Department Marketing Department


It is responsible for the development of sales
It is mainly in charge of the development of
strategies that help to position itself in a profitable
advertising campaigns with innovative strategies and
place in the market, make itself known, improve the
tactics, which manage to increase the sales of a
offer, increase sales and profits, optimize resources
certain product or increase the visibility of a brand, in
and, above all, make customers loyal to the product
order to position itself in a good place in the market.
or service.

Functions of the Advertising Functions of the


Department Advertising Department
Stay on trend, Listen to the customer, Innovate, Market and competition research, Planning and
Communicate brand values, Manage the budget and development of marketing strategies, Sales promotion,
Develop plans Communication and Collaboration in the smarketing
process.

Alumnas: Sección:
Daibelys Rivas 2941
Adriana González
Marianyeli Serna
Eliana Garcia
Ariana González

You might also like