Name_____________ Course______________________ Date_____________
COMPANY: __________________________
TEACHER: ___________________________
ASSESSMENT (Units 12 - 14)
UPPER INTERMEDIATE
BUSINESS RESULT
LISTENING
Track 7
A Listen to the conclusion of a presentation and answer the questions below.
1
The presentation was about
a) management styles
b) why companies fail
c) the importance of managing people
The speaker was addressing
a) professional people running small firms
b) employees of small firms
c) trainee managers in a large corporation
What were the three main issues that were covered in the talk?
a) communication
b) consistency
c) context
d) content
e) control
f) cooperation
B Listen to the question and answer session that follows the presentation
and answer the questions below.
4
The first questioner wants to know
a) what motivates employees
b) how to give staff the chance to improve themselves
c) how to reward staff for good work
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The first questioner is
a) polite
b) aggressive
c) unclear about what she wants to know
6 Tick the suggestions the speaker makes when answering the first question.
a) give people new things to learn
b) congratulate people when they do a good job
c) give people the chance to work overtime for more pay
d) help people who are inexperienced
e) offer staff long-term security
f) offer financial rewards for good work
7
The second questioner
a) disagrees with the speaker
b) asks for clarification
c) asks for more information
The second questioner is
a) polite / b) aggressive / c) vague
The speaker believes that
a) you need formal training to become a good manager
b) you develop managements skills mainly through experience
c) different managers acquire skills in different ways
LANGUAGE
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Complete the text below using the correct form of the verb in brackets.
_______________ 1 (be) part of a team is much more interesting than _______________ 2
(work) alone. For one thing, different team members can alternate job tasks. So if one
person is tired of _______________ 3 (repeat) the same task, he or she can stop
_______________ 4 (do) it and let someone else take over. By _______________ 5 (develop)
skills in a variety of tasks, each team member is able _______________ 6 (expand) their
range of experience, which can be useful when _______________ 7 (apply) for jobs.
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VOCABULARY
Write down 5 expressions that you have acquired from the business idioms
file we have been working throughout the term and write their
meaning/example.
1
2
3
4
5
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WRITE
DOWN SENTENCES (IN ANY OF THE PRESENT PERFECT TENSES) WITH THE
FOLLOWING EXPRESSIONS.
GET AWAY WITH
SOMETHING THAT
REALLY GETS YOU
GET RID OF
GET OVER
GET BY
READING
i) Manhattans 23rd Street lies between New Yorks fashion district, with its small
stores including flower shops and jewellers, and Chelsea, with its architects offices,
advertising agencies and upmarket apartments. So when the local Best Buy
electronics store was trying to identify its main customer groups, small business was
an obvious choice. John Zittrauer, a store salesman, estimates that one out of every
three customers who enters the store has some connection with small business.
ii) This summer, Mr Zittrauer was designated as a business technology professional
after spending two weeks training to respond to the likely needs of individuals
running a business at home, or from a small office.
The store he works in has undergone drastic remodelling and now includes a
business help desk and a broader range of business software.
iii) The changes are part of a broader strategy by Best Buy, the largest US retailer of
consumer electronics. Within six months, it plans to have over half of its 700 stores
across the US converted to what it calls its customer centricity model. Each
converted store will cater to one or more of five distinct customer groups, with the
appropriate store fittings like the business help desk and product selections.
iv) The strategy reflects a broader trend in the US retail sector. National retailers are
learning to analyse the vast quantities of data now available on their customers,
allowing them to adapt their stores and their staff to meet the tastes of the local
market.
v) Best Buy first launched its segmented store programme after two years of
customer research and testing that led it to identify its five target customer groups:
business users, early adopting people, older family males, affluent professionals and
busy suburban women.
vi) At the Manhattan store on 23rd Street, the other main focus group is early adopting
people: mostly young males who want the latest in personal technology. The recent
store conversion included installing two separate stations for testing computer
games products. In contrast, the Best Buy in the wealthy Long Island suburb of
Huntington includes a carpeted studio area for listening to top-of-the-range home
entertainment systems and staff trained to visit customers homes and advise them
on planning and installing. Stores targeting the busy suburban woman include
personal shoppers who can be booked in advance to offer shopping advice.
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vii) The segmented stores have delivered rapid results; in its most recent quarter, the
converted stores delivered comparable sales growth of 9.4 per cent, against the 3.5
per cent seen in the rest of the chain.
In the following questions about the article, more than one answer is correct.
Tick all the correct answers.
74 Changes at Best Buys electronics stores include:
a) closing poorly-performing stores
b) extending each stores customer base
c) sending sales staff on special courses
d) offering a broader range of products at each store
e) re-fitting stores to appeal to certain types of customer
f) providing a more personal service to wealthy customers
75 Which two groups were identified as the main customers at the 23 rd Street store?
a) people who run small businesses
b) well-off professional people
c) females who live outside the city centre and lead active lives
d) those who are the first to buy any new technology
e) mature men with children
76 Which of the following are specifically mentioned as being provided at the
Huntington store?
a) a business help desk
b) comfortable facilities for trying out high quality music systems
c) computer games stations
d) sales staff who can call at your house
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WRITING
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