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Trademarking your brand name, logo or other iconography protects your identity from being used by other companies and individuals for their own benefit. Online trademark services offered by LLC formation companies and others have made the process of registering these elements with the United States Patent and Trademark Office much easier and more efficient.
We created this guide to the best trademark registration services to help you find the right provider for your business. You’ll find reviews of each company that made our list for 2025 as well as information to help you understand the basics of how trademarking works. We’ve also included a brief guide to help you make an informed decision about which trademark service to hire.
The listings that appear are from companies from which this website may receive compensation, which may impact how, where and in what order products appear. Not all companies, products or offers were reviewed in connection with this listing.
Best Trademark Registration Services
Based on costs, additional services, customer experience and other factors, we’ve named the following companies as our top choices for trademark registration services in 2025. You’ll find reviews for each provider on the list in the section that follows.
- LegalZoom Best Legal Support
- Bizee Most Cost-Effective
- Rocket Lawyer Best Legal Service Subscription
- Inc Authority Best for À La Carte Options
Note: All fees listed are in addition to the USPTO base filing fee of $350.
Trademarking brand elements for your company provides legal protection against others using your trademarked elements. LegalZoom provides ample legal support options that may be helpful if you wind up in a dispute over one or more of your trademarks. LegalZoom will both help you register your trademark and it can help you defend it if needed, making it a truly full-service trademark registration service.
Fees waived for first rejected trademark application
Provides in-house legal support
Legal team conducts trademark search for you
Pricier than other providers
Money-back guarantee only applies to first rejected application
Bizee connects customers with attorneys specializing in trademark law to help ensure application success and efficient processing. That includes going through an extensive search for existing trademarks that may conflict with your application before filing. This level of assistance provides a lot of value for the affordable fee Bizee charges for its trademark services.
Affordable service fee for trademark registration
Personalized help from a trademark lawyer
Offers a large portfolio of other useful services for businesses
No options for ongoing support or trademark enforcement
Limited refund policy
Rocket Lawyer offers a subscription-based model for ongoing legal assistance to help you with court cases and other legal matters after your trademark has been approved. That subscription also includes legal services for a wide range of other needs that aren’t necessarily related to your trademark. Rocket Lawyer could be a good fit for those who want continued legal assistance beyond the trademark process.
“Ask a Lawyer” feature provides free answers to legal questions from actual attorneys for subscribers
Easy-to-use web interface
Responsive, helpful phone support
Expensive fee for trademark registration service
Inc Authority goes beyond providing only the initial trademark registration services by offering ongoing support and optional upgrades for customization. Business owners can opt for Inc Authority’s trademark monitoring service that alerts customers of possible infringements. Inc Authority can also connect customers with specialized trademark attorneys for legal assistance.
Offers a 60-day money back guarantee
Trademark monitoring services available
Provides anonymous trademark registration
Pricing for trademark registration service is bespoke and requires requesting a quote
Trademark Registration Service Pricing Comparison
The price for filing a registered trademark for your brand name, business name, logo or slogan can vary by provider. Take a look below to review and compare the plan pricing of the top trademark filing services.
| Service | Pricing Model | Cost (before federal filing fees) |
|---|---|---|
| LegalZoom | Flat fee | $899 |
| Bizee | Flat fee | $299 |
| Rocket Lawyer | Fee + Membership | $699 |
| Inc Authority | Fee Varies | – |
Most of the trademark registration services listed above offer their trademark filing plans at a flat rate, plus federal filing fees. Keep in mind that the federal USPTO filing fees typically add an additional $250 or $350 to the total cost of filing, depending on the trademark class.
The flat fee that these providers charge also means business owners will need to file separately for each trademark they’re looking to register, which will increase their overall costs accordingly.
What Is a Trademark?
A trademark is a type of intellectual property protection offered by the USPTO. Trademarks can protect a brand name, business name, product name, logo or slogan. In other words, it offers protection for the distinguishing elements of a company’s brand identity. If a third party uses the trademark in an unauthorized manner, this is called trademark infringement. In the case of an infringement, the mark’s registered owner has the right to pursue legal action.
Is a Trademark the Same as a Copyright?
Trademarks are different from copyrights. Both provide legal protection from unauthorized use of intellectual property. However, trademarks specifically cover branding elements of entities while copyrights protect original works like books, movies, music or computer programs.
For example, if you own a company that prints concert posters, the name of your company and your logo would be protected by trademark. The images on posters you print — if your company is the original author of the artwork — would be covered by copyright.
What is the five-year rule for trademarks?
The “five-year rule” for trademarks refers to the general rule of thumb that trademarks become difficult to invalidate legally after a period of five years, since between the fifth and sixth years of registration, you can file a Declaration of Incontestability.
How Do You Get a Trademark?
The process of obtaining a trademark is relatively simple at face value, requiring a standard application and fee at a minimum. However, this process can take a long time and applications can be rejected if the element in question bears too much similarity to any existing trademarked property.
To limit the chance of a rejected application, follow the USPTO’s guidelines:
- Determine what you want to trademark: You must apply for a trademark for each property you want to protect. That means separate applications for your logo, brand name, slogan and every other element. Consider the expense of applying for these trademarks and whether you have room in your budget to pay the combined fees.
- Do your research: The USPTO will reject your application if the property you’re asking to trademark is similar to another property that is already trademarked. Thoroughly researching existing trademarks is a long, involved process. Trademark registration services have experienced professionals and tools that help them determine trademark eligibility.
- Fill out your application: There are several types of trademarks you can apply for, including a basic trademark, service mark, collective membership mark, certification mark or collective mark. Determine which one you are applying for, complete the application and submit it online through the USPTO website. You’ll also need to pay the filing fee to submit.
- Wait for examination: Attorneys at the USPTO will examine your application and conduct their own research to see if the property you’re applying to trademark conflicts with any existing trademarks. This process could take several months.
- Receive your notice of action: Once the USPTO has made a decision about your application, they will send a notice of action that states whether they have approved or denied your request for a trademark.
- Amend your application or re-file if necessary: If your application is rejected, it can fall into one of two categories: fixable mistakes and non-fixable mistakes. If the mistake that caused your application to get rejected is fixable, you may be able to amend it. However, if it is deemed to be an unfixable mistake, you will need to refile after making necessary changes.
- Look for publication: When your trademark is approved, it’s still not quite ready to be used. The USPTO will publish a notice in its in-house publication, The Trademark Gazette. Once published, members of the general public have 30 days to file a Notice of Opposition, which starts a legal process based on a claim that your trademark causes the complainant harm.
- Use your trademark: After the 30-day complaint window has completed, you can freely use your trademarked property in any legal way you see fit. From this point, you can also take legal action against others who use your trademarked property without your permission.
What To Look For in an Online Trademark Registration Service
You want to find a trademark registration provider that is efficient, accurate and trustworthy. Here are some factors you can consider to find that provider:
- Trademark search: Before you submit an application to the USPTO, you should verify that another entity isn’t using your desired trademark. Many online registration services perform an exact and similar name search to make sure your name is unique enough to avoid rejection by the USPTO.
- Electronic filing: The most efficient method for filing your trademark application is online. If you’re doing it yourself, you can file it through the USPTO portal. If you’re using an online service, the provider will submit it on your behalf. Avoid using a service that submits applications through the mail, as that can slow down the processing time.
- Turnaround time: The average time it takes for the USPTO to process an application and register a trademark is over a year, but you can check the USPTO website for real-time processing estimates. If you choose a DIY service, you have control over how quickly your application is prepared and submitted. However, if you choose to work with an attorney, you may find yourself waiting on them to complete or review your application. To avoid waiting too long, look for a provider that advertises its turnaround time.
- Guarantee: The online service you use to file for a trademark can’t guarantee that it will get accepted, because approval or rejection comes from the USPTO. Some providers, such as LegalZoom, offer to prepare and submit a second application for free if the first one gets rejected. Look for a provider that offers something like this so that you don’t end up paying for a service only for it to be fruitless.
What Is the Best Way To Register a Trademark?
You can register a trademark in the U.S. on your own by filling out the forms and submitting them yourself. However, unless you’re already well-versed in trademark law, it’s easy to make mistakes, and having your application rejected would mean you’d need to refile at your own expense and time.
Another option is to hire an attorney to assist you. The drawback is that hiring an attorney yourself is usually very costly — some legal professionals may charge between $225 and $500 per hour, and their services may take several hours to complete.
Using a trademark registration service provides the support and peace of mind of getting the help of an attorney at a significantly lower cost. For example, Bizee only charges $299 for trademark registration services that include assistance from a lawyer.
These services can conduct the necessary research with the benefit of professional tools and resources while also ensuring that your trademark application is filled out properly and free of errors that could cause delays or a rejection.
FAQ: Best Trademark Reservation Services
A consultation with a trademark attorney may be free in some cases, but trademark attorneys typically charge hundreds of dollars per hour for their services or a flat fee, which could be over $1,000. While you may get a free consultation, having an attorney assist you with a trademark filing could get expensive.
You can do a trademark search yourself, but unless you have experience researching trademarks, this is a job better suited for a professional. Thoroughly researching a trademark to confirm whether or not it would infringe on an existing property is more complicated and involved than searching for an existing LLC, for example.
You should register your LLC first before applying for a trademark for your logo. This enables your LLC, rather than an individual, to be the registered owner of the trademark.
Methodology
To provide consumers with objective and accurate information, our experts created a comprehensive system for rating limited liability company services. We researched a dozen online LLC, registered agent and trademark registration services.
We conducted a survey in 2025 of 1,000 professionals who had used LLC services within the past year. We analyzed the results of this survey to determine the following rating criteria:
- Features (30% of total score)
- Customer Experience (25% of total score)
- Value (25% of total score)
- Reputation (20% of total score)
Visit the full LLC methodology page for more details on our rating system.
*Data accurate at time of publication
**Legal Disclaimer: This article contains general legal information but does not constitute professional legal advice for your particular situation and should not be interpreted as creating an attorney-client relationship. If you have legal questions, you should seek the advice of an attorney licensed in your jurisdiction.
