Glossy Pop Newsletter: As TikTok embraces ‘Chinese Baddie’ culture, TCM brands see a breakthrough moment
On TikTok, everyone is suddenly Chinese. It is a rare trend that is overwhelmingly positive. Across race and cultural backgrounds, users have been logging onto the app to document themselves boiling apples to drink in hot water, buying house slippers to avoid walking barefoot at home and ditching cold foods for breakfast. Phrases associated with the trend include being a “Chinese baddie” or being in a very “Chinese time in [one's] life.”