reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
- repositionable adjective
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
You still have time to reposition your portfolio.
From MarketWatch
For all his size, Hord moved with the grace of a lynx, flexing his knees and repositioning his fingers on knife and spear.
From Literature
He finishes preparing the engine and walks to the driver’s seat of the car, repositions his toolbox, and climbs in.
From Literature
Their retelling imagines the star-crossed lovers meeting later in life, repositioning the story from a perspective of age and experience, with the title characters aged in their 40s.
From BBC
He was determined to reposition the CIA from its decades-old central focus on fighting overseas terrorists to tackling problems in America’s backyard.
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
