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Articles

HBR articles give you the ideas, insights, and best practices to help you meet your management challenges and advance your career.

 

Featured

Building Your Company's Vision

By James C. Collins Jerry I. Porras
  • Building Your Company's Vision ^ 96501

    HBR Article

    Building Your Company's Vision

    By James C. Collins Jerry I. Porras

    Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world. The rare ability to balance continuity and change--requiring a consciously practiced...

    September 01, 1996
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  • 3 Strategies to Help Employees Thrive in the New "Normal" ^ H06POD

    HBR Digital Article

    3 Strategies to Help Employees Thrive in the New "Normal"

    By Anjali Chaudhry Al Rosenbloom

    Theres still uncertainty about what the workplace new normal will be, and its easy for companies to default to old routines and habits. Based on their extensive research on psychological contracts, idiosyncratic deals, and leadership, the authors present...

    November 23, 2021
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  • How Agentic AI Supercharges Startups and Threatens Incumbents ^ R2604G

    HBR Article

    How Agentic AI Supercharges Startups and Threatens Incumbents

    By Vivian S Lee Linda Mantia Jon McNeill

    Agentic AI is reshaping entrepreneurship and raising the stakes for incumbents. Startups are deploying coordinated systems of AI agents that can plan, act, and adapt autonomously. This approach dramatically compresses the time, capital, and head count...

    July 01, 2026
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  • The Keys to Succeeding Under a New Manager ^ H096N5

    HBR Digital Article

    The Keys to Succeeding Under a New Manager

    By Dina Denham Smith

    Frequent leadership transitions have become a defining feature of modern organizations, creating both disruption and opportunity for employees. While many executives take a passive "wait-and-see" approach when a new manager arrives, doing so can limit...

    May 18, 2026
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  • A Breakthrough Board Presentation Can Win You the CEO Job ^ H096LC

    HBR Digital Article

    A Breakthrough Board Presentation Can Win You the CEO Job

    By Pete Weissman

    Landing on the CEO succession shortlist is validating, but to win the top job you should think about how to give a breakthrough board presentation that proves you're ready. First, build a crisp "why change, why you" story that pairs an enterprise growth...

    May 18, 2026
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  • Gen AI Could Fix Performance Reviews-or Make Them Even Worse ^ H096M7

    HBR Digital Article

    Gen AI Could Fix Performance Reviews-or Make Them Even Worse

    By Chrysanthos Dellarocas

    Generative AI can greatly improve the value of performance reviews, but most companies are just using it to produce polished versions of traditional narrative reviews more quickly rather than improve them. A better approach is to use gen AI to surface...

    May 15, 2026
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  • The False Alignment Trap ^ R2604A

    HBR Article

    The False Alignment Trap

    By Julia Dhar Kristy R Ellmer Philip Jameson

    Most organizational change efforts fail not because of poor execution but because senior leaders fall into a false alignment trap-believing they agree on why, what, and how to change when they actually do not. Drawing on research, behavioral science, and...

    July 01, 2026
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  • What Operating Rooms Can Teach Leaders About Team Design  ^ H096S2

    HBR Digital Article

    What Operating Rooms Can Teach Leaders About Team Design

    By Antonio García Romero Marco Caserta

    A study of surgeries at a hospital in Madrid and a subsequent pilot program there offers lessons for any organization that relies on fluid, high-pressure teams. Hospitals have invested heavily in technologies to improve operating-room efficiency, yet...

    May 14, 2026
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  • Are You Meeting the Needs of the People You Lead? ^ H096NR

    HBR Digital Article

    Are You Meeting the Needs of the People You Lead?

    By Mark van Vugt Xiaotian Sheng Wendy Andrews

    Organizations often assume leadership succeeds or fails because of a leader's style. But research on follower psychology suggests the bigger issue is alignment: Employees judge leaders based on whether they provide what people need most in a given...

    May 13, 2026
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  • It's Hard to Use AI as a Team. These 3 Practices Can Help. ^ H09678

    HBR Digital Article

    It's Hard to Use AI as a Team. These 3 Practices Can Help.

    By Gabriele Rosani Elisa Farri Daniel Trabucchi Tommaso Buganza

    Many organizations expect AI to automatically improve teamwork, but research shows the opposite can occur. Without intentional integration, AI can reduce engagement, narrow participation in meetings, and shift ownership away from the team. A five-month...

    May 13, 2026
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  • Research: Traditional Marketing Doesn't Work on AI Shopping Agents ^ H096G7

    HBR Digital Article

    Research: Traditional Marketing Doesn't Work on AI Shopping Agents

    By Jafar Sabbah Oguz A Acar

    AI shopping agents are rapidly becoming a meaningful share of online "shoppers." New research shows that many classic e-commerce persuasion tactics built for human psychology-scarcity, countdown timers, strike-through pricing, vouchers, and bundles-do...

    May 12, 2026
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  • What Are Your Company's AI Nightmares? ^ H096DY

    HBR Digital Article

    What Are Your Company's AI Nightmares?

    By Reid Blackman

    The standard approach to responsible AI is fundamentally broken. In the age of generative AI, it's too slow, too vague, and too hard to communicate. Instead of focusing on values and policy, companies would be better served by focusing on their...

    May 11, 2026
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  • 3 Ways AI Can Free Organizations from Legacy Workflows ^ H09673

    HBR Digital Article

    3 Ways AI Can Free Organizations from Legacy Workflows

    By Graham Kenny Ganna Pogrebna

    Organizations often assume their biggest constraint is a lack of new capabilities. More often, it's the accumulation of outdated ones. Legacy workflows, entrenched assumptions, and inherited metrics quietly shape decisions long after they've ceased to...

    May 07, 2026
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  • How Fast-Growing Companies Can Make Better Decisions ^ H095BM

    HBR Digital Article

    How Fast-Growing Companies Can Make Better Decisions

    By Tatiana Sandino

    Fast-growing companies inevitably hit a decision-making breaking point. What begins as founder-led, informal control fractures as organizations scale-typically along predictable fault lines: alignment, operational complexity, financial discipline, and...

    May 08, 2026
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  • Why Effective Leaders Get Branded as Problems ^ H096CN

    HBR Digital Article

    Why Effective Leaders Get Branded as Problems

    By Luis Velasquez

    When a leader creates friction, organizations default to a single explanation: the leader needs to change. In reality, that friction usually comes from one or a combination of four different sources-capability, perception, identity, or system. Because...

    May 07, 2026
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  • Research: Why You Shouldn't Treat AI Agents Like Employees ^ H096FN

    HBR Digital Article

    Research: Why You Shouldn't Treat AI Agents Like Employees

    By Matthew Kropp Julie Bedard Emma Wiles Megan Hsu Lisa Krayer

    As organizations experiment with placing AI agents on org charts as "employees," new research shows this framing has unintended consequences. In a large-scale experiment, anthropomorphizing AI reduced individual accountability, increased unnecessary...

    May 06, 2026
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  • How Sales Teams Undercut Themselves with Longtime Clients ^ H095QS

    HBR Digital Article

    How Sales Teams Undercut Themselves with Longtime Clients

    By Tatiana Astray

    Sales teams often believe they are negotiating against difficult clients, but many are undermining their own leverage through premature concessions, fragmented account management, and an overreliance on long-standing relationships. In these situations,...

    May 06, 2026
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  • The Best Leaders Embrace the Role of Supporting Character ^ H09657

    HBR Digital Article

    The Best Leaders Embrace the Role of Supporting Character

    By Jamil Zaki

    The rise of "founder mode" and "main-character energy" as approaches to leadership has pushed many executives toward self-centered, top-down styles that research shows are deeply counterproductive-eroding trust, stifling performance, and ultimately...

    May 05, 2026
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  • When an Executive Asks You an Unexpected Question ^ H096CD

    HBR Digital Article

    When an Executive Asks You an Unexpected Question

    By Melody Wilding

    There are countless situations where youre put on the spot and questioned by an executive. Maybe its a board member pulling you aside, a skip-level pinging you for a quick assessment on a situation, or a customer catching you at a conference and asking...

    May 05, 2026
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  • Will Insurance Protect Your Company in Times of War? ^ H096AH

    HBR Digital Article

    Will Insurance Protect Your Company in Times of War?

    By Tom Johansmeyer

    In many cases, insurance policies include a "war exclusion," which allows insurers to exclude war-related losses. But leaders shouldn't assume that this exclusion means that they're out of luck if conflict harms their business. From the war in Ukraine to...

    May 04, 2026
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  • The Art of Discounting ^ H0963M

    HBR Digital Article

    The Art of Discounting

    By Rafi Mohammed

    As inflation reshapes consumer behavior, companies can no longer rely on blunt pricing power to drive growth. Strategic discounting-designed to attract price-sensitive customers while limiting cannibalization-offers a way to unlock incremental demand...

    May 04, 2026
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  • Research: For Women on Boards, Prestige Can Be a Bottleneck ^ H095RA

    HBR Digital Article

    Research: For Women on Boards, Prestige Can Be a Bottleneck

    By Isabel Fernandez-Mateo Hans Frankort Raina Brands

    Research on nearly 2,000 FTSE-100 board directors reveals a striking paradox: Women who reach elite board positions are on average more likely than men to receive additional appointments, but that advantage reverses at the most prominent firms, where...

    May 01, 2026
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  • The Psychological Costs of Adopting AI ^ H095HA

    HBR Digital Article

    The Psychological Costs of Adopting AI

    By Guy Champniss

    AI adoption strategies are overwhelmingly framed around productivity and efficiency. But that lens misses a critical constraint: the psychological cost of working with AI. New research shows that "psychological debt"-a cluster of six negative effects...

    May 01, 2026
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  • How to Move from AI Experimentation to AI Transformation ^ H0962R

    HBR Digital Article

    How to Move from AI Experimentation to AI Transformation

    By Arjun Dutt Gene Rapoport Aaron “Ronnie” Chatterji Gawesha Weeratunga Harrison Satcher

    Many companies are investing heavily in AI but failing to translate isolated productivity gains into meaningful business results. The problem is a "micro-productivity trap," where firms optimize tasks without rethinking workflows or value creation,...

    April 30, 2026
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  • Empathetic Leadership Can Make or Break AI Adoption ^ H0960Q

    HBR Digital Article

    Empathetic Leadership Can Make or Break AI Adoption

    By Jamil Zaki

    Research shows a wide gap between how executives perceive AI adoption and how employees actually experience it-most workers feel anxious and far less enthusiastic than their bosses assume. Without psychological safety, employees are less likely to...

    April 30, 2026
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  • A Smarter Approach to Measuring Customer Experience ^ SR0475

    Partner Article

    A Smarter Approach to Measuring Customer Experience

    By Charles H. Patti Maria M. van Dessel Steven W. Hartley

    The proliferation of customer experience measurement tools means that marketers now face the challenge of managing, and deriving value from, an overwhelming number of CX metrics. Research has identified ways for businesses to identify the metrics that...

    February 26, 2026
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  • Validating LLM Output? Prepare to Be 'Persuasion Bombed' ^ SR0469

    Partner Article

    Validating LLM Output? Prepare to Be 'Persuasion Bombed'

    By Steven Randazzo Akshita Joshi Kate Kellogg Hila Lifshitz Karim R. Lakhani

    A research study of management consultants who were asked to use a large language model to recommend strategic business decisions found that the AI responded to human validation attempts with persuasive rhetorical strategies. In addition to appealing to...

    February 03, 2026
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  • How to Nail Your Next Media Interview ^ H0937Q

    HBR Digital Article

    How to Nail Your Next Media Interview

    By Karishma Kram

    Public interviews can quickly shape-or damage-a company's reputation. The Leadership Exposure Curve shows how the risks increase as a leader's visibility rises and outlines three common interview types: credibility ("Why you?"), positioning ("Where are...

    April 29, 2026
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  • Six Types of AI Startups, Explained ^ SR0479

    Partner Article

    Six Types of AI Startups, Explained

    By Jeffrey P. Shay Thomas H. Davenport

    Understanding a startup's approach to artificial intelligence isn't just a word game: It gives stakeholders a competitive advantage. Use this framework to categorize six types of AI startups: originators, explorers, infrastructure builders, enhancers,...

    February 25, 2026
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  • Ask Sanyin: What Makes a 'Listening Tour' Meaningful? ^ SR0478

    Partner Article

    Ask Sanyin: What Makes a 'Listening Tour' Meaningful?

    By Sanyin Siang

    Leaders in new roles are often advised to get to know the organization and its people by going on a "listening tour." These efforts can build trust and yield valuable information but are most successful if leaders learn to practice deep listening,...

    February 19, 2026
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  • The Case for Making Bold Bets in Uncertain Times ^ SR0477

    Partner Article

    The Case for Making Bold Bets in Uncertain Times

    By Adam Job Ulrich Pidun Valentín Szekasy

    Many leaders say it's wise to hold back from making new investments or acquisitions during tumultuous times. They posit that significant risk-taking works only if you go into an uncertain period with momentum or with a healthy fallback cushion. A new...

    February 16, 2026
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  • How to Profit From Retro-Innovation ^ SR0476

    Partner Article

    How to Profit From Retro-Innovation

    By Vijay Govindarajan Tojin T Eapen Gautham Vadakkepatt

    Retro-innovation involves reviving products from the past and updating them for today's consumers. Driven by wellness concerns, demand for durability, and an authenticity crisis in the AI era, companies like Analogue, HMD Global, and Polaroid are...

    February 10, 2026
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  • Why Mergers Fail and How to Spot Trouble Early ^ SR0474

    Partner Article

    Why Mergers Fail and How to Spot Trouble Early

    By Henrik Cronqvist Desiree-Jessica Pely

    Nearly half of all M&A deals are eventually undone, taking an average of 10 years to unwind. Research reveals that poor initial fit and unforeseen disruptions are the typical causes of failed corporate mergers, which ultimately destroy shareholder value,...

    February 18, 2026
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  • Enshittification Comes to 'Smart' Products ^ SR0473

    Partner Article

    Enshittification Comes to 'Smart' Products

    By Andrew Parker David R. Hannah Jan Kietzmann Leyland Pitt

    The term enshittification, famously coined by Cory Doctorow to describe big platforms' exploitative strategies, also applies to the user experience for some physical products with digital connectivity. When companies use digital control over products to...

    February 05, 2026
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  • Why Salespeople Fear Pitching Radical Innovation ^ SR0472

    Partner Article

    Why Salespeople Fear Pitching Radical Innovation

    By Bianca Schmitz Olaf Plotner Johannes Habel

    When selling radical innovations, salespeople often worry that they'll appear incompetent, which undermines their confidence and stalls sales pipelines. New products' complexity can get in the way of knowledge transfer via traditional training approaches...

    February 12, 2026
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  • Stay Ahead of Geopolitical Supply Chain Risks ^ SR0471

    Partner Article

    Stay Ahead of Geopolitical Supply Chain Risks

    By Morris A. Cohen Shiliang Cui Vinayak Deshpande Ricardo Ernst Arnd Huchzermeier Daniela Muhaj

    The conventional playbook for managing supply chain risk is falling short in the face of increasing disruption from geopolitical events like trade wars, sanctions, and armed conflict. A three-part framework for understanding geopolitical signals through...

    February 11, 2026
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  • Why Digital Dexterity Is Key to Transformation ^ SR0470

    Partner Article

    Why Digital Dexterity Is Key to Transformation

    By Linda A. Hill Sunand Menon Ann Le Cam Karina Grazina Lydia Begag

    Leaders who are making the most progress on digital transformation go beyond implementing new technologies or educating their workforce to enhance their digital literacy. They are transforming the way people work to build a digitally capable workforce...

    February 17, 2026
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  • Leadership Principles: How Inspiration Pays Off ^ SR0468

    Partner Article

    Leadership Principles: How Inspiration Pays Off

    By Richard Lyons Andrew Burke

    On two continents and within a few years of each other, stakeholders at the Haas School of Business and Trinity Business School took on the task of putting into words the principles that guide them. In the process, they discovered four things: How...

    February 02, 2026
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  • Four Key Roles 'Elders' Offer Their Organizations ^ SR0467

    Partner Article

    Four Key Roles 'Elders' Offer Their Organizations

    By David Hannah Jeffrey Yip

    As the workforce ages, there are more ways that seasoned workers with deep institutional knowledge can contribute. Just as universities have emeritus designations for retired but still-active academics, businesses are nurturing connections with...

    February 04, 2026
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  • U.S. Medical Centers Need a New Model for Drug Discovery and Development ^ H09633

    HBR Digital Article

    U.S. Medical Centers Need a New Model for Drug Discovery and Development

    By Anaeze C Offodile Kushal T Kadakia Yashodhara Dash Whitney Snider Joseph C Wu Selwyn M Vickers

    U.S. academic medical centers risk losing leadership in drug discovery and development as global competition-especially from China-intensifies and their model struggles to translate breakthroughs into treatments. To respond, they must adopt a faster,...

    April 28, 2026
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  • Where the U.S.'s Chip Strategy Is Still Falling Short ^ H0960O

    HBR Digital Article

    Where the U.S.'s Chip Strategy Is Still Falling Short

    By Willy C Shih PJ Lin

    Despite major investments in U.S. semiconductor fabrication, critical back-end processes-testing, cutting wafers into individual chips, packaging, and assembly-remain concentrated in Asia, leaving the U.S. supply chain incomplete and vulnerable. High...

    April 28, 2026
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  • Accountability Must Be Chosen, Not Mandated ^ H095WP

    HBR Digital Article

    Accountability Must Be Chosen, Not Mandated

    By Kendra Okposo

    When things go wrong, efforts to hold people "accountable" in an organization rarely produce what leaders actually want. Instead, they see compliance without commitment and weakened performance over time. The core issue is: Accountability cannot be...

    April 29, 2026
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  • The Future Is Shrouded in an AI Fog ^ H095XH

    HBR Digital Article

    The Future Is Shrouded in an AI Fog

    By Toby E Stuart

    AIs rapid advance is creating new limits on leaders visibility into the short-term future and challenging the criteria they use to commit to forward-looking investments. Staring into this fog, leaders will be tempted to trade the potential future gains...

    April 27, 2026
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