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improve: pricing page copy + competitive analysis refresh#8

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wmattadeen-gif merged 2 commits into
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improve/pricing-and-competitive-analysis
Feb 4, 2026
Merged

improve: pricing page copy + competitive analysis refresh#8
wmattadeen-gif merged 2 commits into
mainfrom
improve/pricing-and-competitive-analysis

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Pricing Page

Rewrote copy to align with the GTM wedge (Observe → Control → Charge):

  • Hero: 'See the Bill. Then Stop It.' — directly addresses the CFO question
  • Journey visual: New Observe → Control → Charge progression section
  • Free tier: Positioned as zero-risk entry — "$0/month forever", unlimited observe
  • Pro tier: Budget enforcement is the star feature
  • Enterprise tier: Governance + compliance + dedicated CSM
  • FAQ: Added upgrade path question, tightened answers
  • Bottom CTA: 'Not sure? Start with Observe.' with dual buttons

Build passes clean. No design language changes.

Competitive Analysis (docs/SATGATE_VS_APERTURE.md)

Full refresh with honest assessment:

  • Aperture: Corrected status (active, not stale — commits through Jan 2026)
  • Kong: Elephant in the room — massive ecosystem but zero economic controls
  • Zuplo: ⚠️ Strategic threat — launched MCP Gateway + AI Gateway, already positioned for agent economy
  • Unkey: Clean API key management, but static keys can't match macaroon delegation
  • Honest weaknesses section: Community size, maturity, MCP gap, AI features
  • Economic Firewall category: Rationale for why this isn't an API gateway comparison

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Project Deployment Actions Updated (UTC)
satgate Ready Ready Preview, Comment Feb 4, 2026 7:47pm

Matt Dean added 2 commits February 4, 2026 14:46
Pricing page:
- Hero rewritten to 'See the Bill. Then Stop It.' (GTM wedge)
- Added Observe → Control → Charge journey visual
- Each tier copy tightened around upgrade path
- Free tier positioned as zero-risk entry
- Pro tier leads with budget enforcement
- Added upgrade path FAQ and stronger bottom CTA

Competitive analysis:
- Corrected Aperture status (active, not stale)
- Added Kong, Zuplo, Unkey comparisons
- Added honest 'Where Competitors Are Stronger' section
- Flagged Zuplo MCP Gateway as strategic gap
- Added Economic Firewall category rationale
- Updated recommendations for when to use competitors
- New docs/guides/mcp-gateway.md: practical guide for gating MCP
  servers with SatGate, config examples, architecture diagram
- Homepage: added protocol-agnostic line (MCP, REST, GraphQL)
- /design-partners: MCP in hero and Observe mode card
- /govern: MCP mention in observe mode description

Positioned as 'works today as reverse proxy, MCP-aware cost
attribution coming' — no overselling.
@matt-dean-git matt-dean-git force-pushed the improve/pricing-and-competitive-analysis branch from dddf597 to 0fd7489 Compare February 4, 2026 19:46
@wmattadeen-gif wmattadeen-gif merged commit 4fcf13b into main Feb 4, 2026
3 of 5 checks passed
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2 participants