Zesta Ads is a revolutionary ad network designed to address the fundamental problems of modern digital advertising. Our mission is to create a sustainable and effective advertising ecosystem that respects user experience while delivering value to advertisers and publishers.
The current advertising landscape is plagued with issues such as:
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Intrusive Ads: Ads that disrupt the user’s flow and create a negative experience.
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Privacy Concerns: Opaque data collection practices that erode user trust.
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Poor UI Integration: Ads that feel out of place and degrade the quality of the user interface.
Zesta Ads tackles these challenges by leveraging cutting-edge AI to deliver ads that are not only effective but also interactive, appealing, and seamlessly integrated into the user experience.
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Generative AI: We use generative AI to create ads that are more engaging and interactive than traditional ad formats.
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Personalization: Our platform uses fine-tuned Large Language Models (LLMs) to deliver personalized ad content that is relevant to the user.
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UI-Respecting Ads: Our ads are designed to respect the user interface and integrate seamlessly with the surrounding content.
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Text and Image-based Ads: We support both text and image-based ad formats, providing flexibility for advertisers.
The Zesta Ads platform is built on a modern, scalable architecture. The following diagram illustrates the core components of our system.
digraph ZestaAds {
rankdir=LR;
node [shape=box, style=rounded];
subgraph "Problems" {
node [shape=plaintext];
Intrusive_Ads [label="Intrusive Ads"];
Data_Collection [label="Privacy Concerns"];
UI_Integration [label="Poor UI Integration"];
}
subgraph "Zesta Ads Platform" {
subgraph "Product" {
Gen_AI [label="Generative AI\n(Interactive & Appealling)"];
Personalization [label="Personalization\n(Fine-tuned LLM)"];
Ad_Formats [label="Ad Formats\n(Text & Image)"];
}
subgraph "Backend" {
Bidding_System [label="Bidding System"];
Developer_API [label="Developer API"];
}
Gen_AI -> Personalization;
Personalization -> Ad_Formats;
Bidding_System -> Developer_API;
}
subgraph "Stakeholders" {
node [shape=ellipse];
Advertisers;
Publishers;
Consumers;
}
Advertisers -> Bidding_System;
Publishers -> Developer_API;
Ad_Formats -> Consumers;
}
Zesta Ads serves three key stakeholders:
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Advertisers: Businesses and individuals who want to promote their products or services.
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Publishers: Website and application owners who want to monetize their content.
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Consumers: Users who interact with the ads.