Subway shakes up its CMO roster and agencies to solve the brand’s ‘emotional resonance’ problem
Subway brought in Publicis Groupe’s Leo New York to handle U.S. creative just over a year ago.
Creativity
View AllView All10 creative campaigns to know about today
Volkswagen dreams of Brazil’s elusive sixth World Cup title, and Yeti turns its logo into other four-letter words.
Featured
Marketing winners and losers of the week
On is making massive strides with its new shoe, plus why Samsung was a marketing loser this week.
AI video has a production problem
The agencies winning in today’s market are streamlining AI workflows with traditional production methods.
Behind Droga5’s diaspora—and why it’s not a ‘coincidence’
The industry's hottest boutiques share a common root. Ad Age explores why so many of them lead back to Droga5.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Brand Report
View AllAd Age Brand Report 2025—ranking the biggest marketing spenders
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhy I left a CMO job to market custom guitars—and become a better AI leader
Former Cars Commerce CMO Jennifer Vianello offers practical tips to marketers on adapting to the AI era.
Why you should CMO like an EMT
CrossFit CMO Jenna Hauca said her experience as an EMT taught her unexpected lessons on how to make tough calls, keep calm and focus on vitals.
Why the advertising industry needs to redesign work for parents
COVID allowed employers a glimpse into the lives of working parents, but that flexibility and understanding need to remain.
Ad Age Podcasts
View AllBrands winning Gen Z loyalty are proving their quality through marketing
Gen Z’s loyalty is shifting to brands that prove quality—durability, customer service and resale. On Ad Age Insider, Erika Wheless breaks down how “affordable luxury†and trust shape spend.
Gen Z Marketing
20 brands catching Gen Z’s attention right now and how they are doing it
Ugg tops the rankings and Claude breaks into the poll for the first time.
