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Insurance

The best life insurance companies of February 2026

Mutual of Omaha, Amica and MassMutual are among our top picks for life insurance.

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Life insurance can help your family replace lost income, pay off large debts and allow you to leave a financial legacy after you die. But it can be complicated. There are lots of different policy types, coverage limits and rider options that make for more choices when buying a policy.

CNBC Select has reviewed more than 40 life insurance companies to find the best ones based on policy types, rates, coverage options, customer satisfaction and more. (See our methodology for more on how we made our choices.)

Best for affordability: Amica

Amica Life Insurance

  • Policies

    Term and whole

  • Policy highlights

    Amica offers a level term life insurance and whole life insurance policies payable for 20 years or until age 65 or 100, both with a free terminal illness rider. Dividend policies have returns of up to 20%.

  • Availability

    Amica issues life insurance in all U.S. states except for Hawaii

  • Online quote for term policy

    Yes

Pros

  • Can get term life quote and apply online
  • 10% bundling discount with auto insurance
  • Terminal illness rider included

Cons

  • Not all policies and features available in all states
  • No universal or variable life insurance
  • Few riders available

Who's this for? Amica offers competitive premiums and policyholders who bundle with home or auto policies can save up to 30% on those policies.

Standout benefits: Amica's policies include a free terminal illness rider, which many providers charge for.

Best for seniors: Mutual of Omaha 

Mutual of Omaha Life Insurance

  • Policies

    Term, whole, universal, indexed universal, guaranteed issue whole

  • Policy highlights

    Term, whole, indexed universal life and universal life policies are available, with some plans eligible for dividends. It also offers long-term care and disability insurance, supplemental Medicare, mortgages and investment services.

  • Limits

    Up to $300,000 for term life express coverage

  • Availability

    Mutual of Omaha life insurance is available in all U.S. states except for New York.

  • Online quote for term policy

    No

Pros

  • Term policies available up to age 80, whole life to 85
  • Coverage available without a medical exam
  • Can convert term life into whole life with no medical exam

Cons

  • Guaranteed whole life limited to $25,000
  • Online term life quotes not available

Who's this for? Mutual of Omaha's no-exam whole life policies are available to seniors up to age 85, while term life is available up to age 80. Those are both higher age limits than many competitors offer.

Standout benefits: Long-term care insurance is available to applicants between ages 30 and 79, with a 15% discount for couples who enroll together and a 5% discount if only one partner gets coverage.

Best for no medical exam: Ladder

Ladder Life Insurance

  • Policies

    Term life

  • Policy highlights

    Digital-first life Ladder offers no-exam term life insurance with up to $3 million in coverage. Policyholders can adjust coverage and premiums for free as needs change.

  • Availability

    Policies are available in all 50 U.S. states to applicants between 20 and 60 years old.

  • Online quote for term policy

    Yes

Pros

  • No-exam term life with coverage up to $3 million
  • Online application process
  • Can adjust premiums and coverage for free as needs change

Cons

  • No riders
  • No permanent life insurance
  • Enrollment age limit is 60 years old

Who's this for? Ladder's term life insurance offers no-medical-exam policies for up to $3 million, three times what some competitors offer.

Standout benefits: Ladder's most unique feature is that coverage is adjustable, so you can dial it back later in life when you've met goals like paying off your mortgage.

Best for term life insurance: Protective

Protective Life Member Advantage Life Term Life Insurance

  • Policies

    Term, whole universal, variable universal

  • Policy highlights

    Term life insurance policies are available for up to 30 years with coverage ranging from $100,000 to $5 million. Protective also offers disability insurance, annuities and other financial products.

  • Availability

    Policies are available in all 50 U.S. states and Washington, D.C.

  • Online quote for term policy

    Yes

Pros

  • Competitive rates
  • Policy with premiums payable up to age 100
  • Costco members can save an average of 15%

Cons

  • Only one term-life policy
  • Not available in New York
  • May require a medical exam

Who's this for? If you only want coverage for a set period, Protective has terms of up to 40 years — a rarity in the industry.

Standout benefit: Protective term life insurance can be converted into any permanent policy in the first five years. After that, you can convert it to whole life.

Best for whole life insurance: MassMutual

MassMutual Life Insurance

  • Policies

    Term, whole, universal, variable universal

  • Policy highlights

    MassMutual's whole life insurance options include a survivorship policy. It also offers retirement planning and investment management services.

  • Availability

    MassMutual life insurance is available in all 50 U.S. states, as well as Washington, D.C. and Puerto Rico.

  • Online quote for term policy

    No

Pros

  • Variety of term and permanent policies
  • High customer satisfaction rankings

Cons

  • Online quotes are not available
  • Policies must be purchased through an agent

Who's this for: MassMutual offers several whole life insurance options, including a survivorship whole life insurance policy. The Whole Life Legacy 65 policy allows you to stop paying premiums at age 65 and still get a guaranteed death benefit, plus a cash value component and the chance to receive dividends.

Standout benefits: MassMutual has paid dividends to eligible policyholders annually since 1869, with a record 6.4% interest rate set for 2025.

Best for long-term care insurance: Nationwide

Nationwide Life Insurance

  • Policies

    Term, whole, universal, variable universal

  • Policy highlights

    Nationwide has 13 term and permanent policies, with no-exam term life available with up to $1.5 million in coverage. It also offers highly customizable long-term care insurance with no restrictions on how benefits can be used.

  • Availability

    Nationwide issues life insurance in all 50 U.S. states and Washington, D.C.

  • Online quote for term policy

    Yes

Pros

  • Chronic, critical and terminal Illness riders included in most policies
  • Long-term care insurance rider is available

Cons

  • Not all policies available in all states
  • Age limit for term life is 70 years old

Who's this for? Nationwide has two hybrid long-term care insurance policies, CareMatters and CareMatters Together, which pay out for up to seven years and have a cash indemnity benefit, so you don't have to wait to get reimbursed. It also has a long-term care rider on some life insurance policies.

Standout benefits: Nationwide's advanced underwriting program enables healthy applicants to get approved for up to $5 million in term life coverage without an exam. You can make one-time, monthly or annual payments for five or 10 years, or until age 65 or 100.

Best for riders: Northwestern Mutual

Northwestern Mutual Life Insurance

  • Policies

    Term, whole, universal and variable universal 

  • Policy highlights

    Northwestern Mutual offers five term, whole life and universal life policies. While not guaranteed, dividends have been paid to eligible policyholders annually since 1872.

  • Availability

    Coverage is available in all 50 states and Washington, D.C.

  • Online quote for term policy

Pros

  • Highly rated for customer satisfaction
  • Has paid dividends, though not guaranteed, annually since 1872
  • Standalone long-term-care policy and rider available

Cons

  • Can't buy policies online
  • Customer service not available on weekends

Who's this for? Northwestern Mutual has a generous number of useful riders, including a long-term care rider, an additional purchase benefit and a waiver of premium rider, which can keep coverage from lapsing even if you can't pay because of an illness or disability.

Standout benefits: You can convert a term life insurance policy into whole life with no underwriting or medical exam.

Best for burial insurance: State Farm

State Farm Life Insurance

  • Policies

    Term, whole, universal and joint universal 

  • Policy highlights

    State Farm offers nearly a dozen life insurance products, including survivorship and no-medical exam plans.

  • Availability

    State Farm is licensed to sell life insurance in all U.S. states except for Massachusetts and Rhode Island.

  • Online quote for term policy

    Yes

Pros

  • Reasonable rates
  • Top-rated for customer service
  • Return of premium benefit available
  • Term policies can be converted to permanent

Cons

  • Policies must be purchased through a State Farm agent
  • Doesn't sell policies in Rhode Island or Massachusetts
  • Fewer riders than the competition
  • Accelerated death benefit costs extra

Who's this for: State Farm offers affordable final expense plans, which can pay for funeral arrangements, outstanding legal or medical bills and other expenses your loved ones may face. Policies are available with up to $15,000 death benefits for those between 45 and 85 (50 and 75 in New York).

Standout benefits: Final expense coverage is a guaranteed issue policy, so your approval is almost instant and doesn't hinge on answers to medical questions or an exam.

What is life insurance?

At its core, life insurance provides money to your beneficiaries in the event of your death. In many cases, these funds are intended to replace lost income and cover everything from daily expenses to mortgage payments. The payout, known as a death benefit, can also be used for a funeral, to help settle your estate or to provide a financial legacy.

Some policies pay out while you're still alive if you're diagnosed with a disability or terminal illness. And some have a cash value component that accrues over time.

Life insurance functions differently depending on the policy you choose: Term life is only active for a predetermined number of years, while permanent life insurance is in force for as long as you keep up with premiums.

How much does life insurance cost?

For a term life policy, which generally has the lowest premiums, a 30-year-old female in good health will pay an average of about $23 per month for a $500,000, 20-year term policy, according to July 2025 data from Policygenius.

A 30-year-old male would pay about $30 per month for the same policy.

For a $500,000 whole life policy, a 30-year-old female would pay about $408 per month, while a male would pay about $472 per month.

Several factors play into the cost of premiums, however, including:

  • Age: As we get older, more health issues may emerge, so premiums cost more the older you are.
  • Gender: Men have a shorter life expectancy than women, so they tend to pay more for life insurance.
  • Medical history: Insurance companies consider people diagnosed with or who have a family history of diabetes, high blood pressure, or heart disease a bigger risk to insure.
  • Smoking: Smoking can shorten your life expectancy by at least 10 years, so smokers can pay more than twice what a nonsmoker would for the same policy.
  • Risk factors: High-risk hobbies, a risky profession or even a spotty driving record can be factors in how much you pay.
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How much life insurance do I need?

There's no set amount of life insurance coverage for everyone. Many experts suggest getting a policy with a payout equal to 10 times your annual salary.

Another strategy is the DIME method, which adds up the total sum from these four categories:

  • Debt: All the debt you would leave to your family after your death.
  • Income: Your annual income multiplied by the number of years you think your family would need your financial support after you die.
  • Mortgage: Your outstanding mortgage and property taxes.
  • Education: How much it would cost to put each of your children through college.

These are just rough estimates that don't consider the age of your dependents, any unusual assets or debts, an expected inheritance or other specific circumstances. It's a good idea to work with a financial advisor to determine your specific needs.

Types of life insurance

What to know about the most common types of coverage

Term life insurance

A term life policy is in force for a predetermined number of years, with fixed premiums and a fixed payout if you die. If you survive to the end of the term, there's no payout or refund. This is often a cheaper option chosen by families who want to be protected during their most vulnerable years (when children are young, when the mortgage isn't paid off, etc.)

Whole life insurance

Assuming you keep up with payments, whole life insurance policies remain in effect for your entire life. Premiums and death benefits are also fixed but, unlike term life, the policy builds cash value you can use to help pay your premiums, make withdrawals or use as collateral for a loan.

Depending on the company, whole life insurance can also qualify you for dividends. You can use the dividends to pay premiums, take them in cash or leave them with the insurance company to earn interest.

Burial insurance (also known as pre-need, funeral or final expense insurance) is a whole life policy used to pay for a funeral and burial, outstanding medical or legal bills and other end-of-life expenses. Payouts are usually capped at $25,000, though some companies offer up to $40,000 of coverage.

It's a guaranteed issue policy, so you don't have to worry about having to get approved or take a medical exam.

Universal life insurance

Unlike term and whole life insurance, universal life insurance has premiums and a cash value component that fluctuates and death benefits that aren't guaranteed.

There are several different kinds of universal life insurance policies.

  • Indexed universal life builds cash value based on index funds. 
  • Variable universal life allows the policyholder more control over how premiums are invested. That means the death benefit isn't guaranteed if the funds have been poorly managed.
  • Guaranteed universal life offers fixed premiums and a guaranteed payout, but it won't accumulate much, if any, cash value. 
Type Term length Death benefit Cash value Medical exam Death benefit Best for
Term10-30 yearsFixedNoVaries$100,000+Young families and homeowners
WholeEntire lifeFixedYesVaries$50,000+Retirement income
UniversalEntire lifeFlexibleYesYes$50,000+flexibility in premiums and benefits
VariableEntire lifeFlexibleYesYes$50,000+High risk tolerance
Final expenseEntire lifeFixedYesNo$2,500-$40,000Funeral costs

How to save on life insurance

There are a few strategies to keep your premiums down

1. Buy it when you're young

As you get older, life insurance companies see you as a bigger risk and the cost to cover you goes up. Locking in a level-term policy will keep your premiums the same for the length of your policy.

2. Get term life insurance

While term life is only active for a set period, on average, it costs a fraction of a whole life policy. Pick a term length that protects your family when you need the most coverage — like while your children are still young.

3. Maintain a healthy lifestyle

We can't control every aspect of our health, but regular exercise, a healthy diet, limited alcohol use and good sleep habits can get you a better rate. And if you smoke, it's time to quit: Tobacco smokers are charged anywhere from 40% to 100% more than non-smokers for the same policy. (If you take a medical exam, you may be given a nicotine test to verify your tobacco usage.)

4. Don't skip the medical exam

If you're young and relatively healthy, a policy requiring a medical exam will have lower premiums and higher coverage amounts than a no-exam policy. It's free and can take as little as 30-40 minutes.

5. Comparison shop

Not every insurance company considers your medical history and risk factors the same. Get quotes from several providers and be sure to ask about discounts.

Is life insurance worth it?

Life insurance can be worth it if you have loved ones who depend on your income to meet the necessities of life and pay major bills, like mortgage payments, insurance and student loans.

Even if you don't have dependents, a burial insurance policy can help with final expenses. According to the National Funeral Directors Association,  the median cost of a funeral with a viewing and burial in 2023 was $8,300. Even just a cremation has a median price tag of $6,280.

Whether you need a policy, what kind and for how much are very personal questions, however, and it may be worth discussing with a financial advisor with a clear picture of your situation and available options.

Life insurance FAQs

There's no set amount of life insurance everyone needs. A common rule of thumb is to have a policy with coverage equal to at least 10 times your annual income. The DIME method is another popular strategy.

Final expense insurance, also known as burial insurance, is a basic whole life policy that pays out enough to cover funeral expenses, outstanding medical or legal bills and other costs associated with settling your estate. They don't require a medical exam and acceptance is often guaranteed.

Some employers offer life insurance as a workplace benefit. However, many people with dependents need more than this coverage offers. There's very little room for customization and when you leave the company, the policy expires. Pairing group life insurance with an individual policy could get you the coverage you need.

According to the IRS, life insurance proceeds you receive as a beneficiary are generally not included in your gross income and are not taxed. If the benefit is paid in installments, like an annuity, you may have to pay taxes on the interest that has accrued.

Some forms of permanent life insurance can pay dividends to eligible policyholders that can be used to pay premiums, increase your coverage or be taken as cash. Dividends are never guaranteed but some companies, like Northwestern Mutual and MassMutual, have paid dividends annually for well over a century.

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Why trust CNBC Select?

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every life insurance review is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of life insurance products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

Our methodology

To determine the best life insurance companies, CNBC Select collected data points on over 40 U.S. providers that write individual policies. 

We considered policy types, coverage limits, average rates, state availability and the number and types of riders. We also reviewed the application process, including whether there were policies that did not require a medical exam. 

We incorporated ratings from J.D. Power’s life insurance customer satisfaction survey, the National Association of Insurance Commissioners' complaint index and the Better Business Bureau.

We also considered CNBC Select audience data when available, such as general demographics and engagement with our content and tools.

Based on these criteria, our picks for the best life insurance in 2025 are:


Catch up on CNBC Select's in-depth coverage of credit cards, banking and money, and follow us on TikTok, Facebook, Instagram and Twitter to stay up to date.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
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